Cognitive intelligence The Sony BRAVIA XR55A80JU 55′ Smart 4K Ultra HD HDR OLED TV takes vision and sound to the next level. Powered by the revolutionary Cognitive Processor XR, it’s designed to replicate the way our brains think and respond. Every element of the picture and audio is analysed and optimised in the blink of an eye. Paired with the OLED panel, the A80J delivers pure blacks, bright highlights, and vibrant colours. Content looks more natural and real. XR Motion Clarity Whether you’re watching sports, movies, or TV, you won’t miss a moment thanks to motion technology. Images are precisely controlled to minimise blur for a smooth, bright, and clear picture. XR Sound For sound that perfectly matches the action, the screen is the speaker. With Acoustic Surface Audio+ you’ll feel like the sound is coming from where the action is happening on-screen, making everything you watch more immersive. The front-facing subwoofer provides powerful bass, while 3D Surround Upscaling converts any audio source into a surround sound experience. Enhanced entertainment Movie nights are better than ever thanks to the huge selection available on BRAVIA CORE. You’ll love how good the visuals and sound are thanks to Pure Stream and IMAX Enhanced technology. You’ll feel fully immersed in your games thanks to improved colour, contrast, and clarity with BRAVIA XR. With support for 4K120, VRR and ALLM, your supported games will look super smooth with low input lag.